Race Is On to 'Fingerprint' Phones, PCs - WSJ.com - 0 views
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Simeon Spearman on 01 Dec 10Targeting specific devices (e.g., John Doe's cell phone [not "all iPhones"] in order to serve up better advertising. Article says these device fingerprinting technologies could eventually replace cookies. Vendors: BlueCava, 41st Parameter, and even Akamai.
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Rhiannon Apple on 02 Dec 10Weekly 12.2